Responsible for analyzing game advertising data, including advertising effectiveness, user behavior, and other aspects, to help optimize advertising monetization strategies;
Based on the results of data analysis, develop corresponding advertising optimization strategies to improve advertising monetization efficiency and revenue;
Responsible for the planning and execution of advertising placement, including the selection of advertising platforms, formulation of placement strategies, etc;
Establish cooperative relationships with advertising platforms and advertisers, maintain good cooperative relationships, and strive for better cooperation conditions;
Write data reports, summarize advertising monetization and data analysis results.
Qualification
Familiar with various advertising platforms such as Google, Facebook, and Unity, able to choose the most suitable advertising platform based on different game types and advertising needs;
Possess certain data analysis and processing skills, and be proficient in using common data analysis tools and techniques, such as SQL, Python, etc;
Strong communication skills and teamwork spirit, able to collaborate and communicate well with other departments;
Having strong learning and problem-solving abilities, able to quickly adapt to different work environments and needs;
Having a deep understanding and understanding of the gaming industry and internet advertising industry, able to timely grasp new industry trends and trends;
Full time unified enrollment with a bachelor’s degree or above, clear mathematical logic, and high data sensitivity.
